Reels are currently the most favored format in Instagram’s algorithm and are the easiest to reach new users other than followers. However, simply posting a video will not lead to engagement such as likes, saves, and profile access, even if the number of views increases. In this article, we will explain specific tips for increasing engagement with Instagram Reels.
The importance of engagement on Reels
Instagram’s algorithm determines how viral a video is by comprehensively scoring how users interact with it (time spent, likes, comments, saves, shares, etc.).
In particular, Save (stock for later viewing)'' and Share (share with others via DM or Stories)’’ tend to be highly rated.
4 tips to increase engagement
1. Amount of information and speed that makes you want to “save”
A video that has a lot of information that makes people want to watch it again later will have a higher save rate than a video that you can understand everything in just one viewing.
- Make a list: Content that is a collection of information, such as “5 places you should buy” and “3 items you must buy.”
- Dare to make it a little faster: An effective technique is to set the caption change a little earlier and intentionally create a mentality of ``I couldn’t read it so I’ll save it.''
2. Empathy and surprise that make you want to “share”
Videos that people want to share with their friends will dramatically increase the number of shares.
- A certain story: Content that people can relate to and say, “I totally understand this!” will be more likely to be shared via DM with comments such as, “This is what 〇〇-chan is like, too, right?”
- Secrets/Life Hacks: Surprises such as “Is there such a feature!?” and “This cleaning method is amazing!” will help spread the word on Stories.
3. Extend stay time with captions (explanatory text)
Keep the video portion of the reel short (about 15 to 30 seconds), and include detailed explanations in the caption (text). While the user is reading the caption, the video continues to play in a loop in the background, resulting in a higher average video playback time (viewer retention rate) and a higher rating from the algorithm. The key point in the video is to direct people to “See the caption for details!”
4. Selection of appropriate sound sources (trend songs)
Use the currently popular “trending music sources (those with an arrow ↗️ pointing upwards to the right next to the sound source name)” from the music library provided by Instagram. It will be easier to catch the attention of users who are searching for trending music sources, and you can expect to increase your reach.
Summary
To make Instagram Reels a buzz, you need to create something that makes viewers want to take action (save, share, read the caption), not just a funny video. Thoroughly analyze what kind of information your account’s target group wants to save and use Reel strategically.