In affiliate marketing and content marketing, articles such as “Trademark Keyword + Comparison” and “Product Name + Review” attract readers who are most likely to close a contract (CV). However, articles that simply list product specifications or lantern articles that only talk about good things will not be able to loosen the wallets of readers.

We will explain techniques for constructing comparison/review articles with a high conversion rate to guide visitors to purchasing action.

3 major design rules for “comparison table” to eliminate confusion

Readers who visit comparison articles want to quickly decide which one is best for them.

1. Narrow down your comparisons to 3 to 4 items: Narrow your comparisons to only the items that are directly linked to your decision-making, such as price, ease of use, and support system. Covering all features only increases the reader’s cognitive load.
2. Add one-word comments to the symbols (◎, ◯, △): In addition to simple symbols, add one-word labels such as “lowest monthly price” and “for beginners” to make it visually intuitive.
3. **Conclude A for these people, B for these people''**: Ultimately, clearly segmenting and presenting Who is it recommended for?’’ will give readers a sense of security.

“Disclosure of disadvantages” makes review articles persuasive

Today’s smart readers will be wary of articles that only praise products as stealth marketing. The key to reviews that maximize the closing rate is the honest disclosure of disadvantages and ways to avoid them.

Write down the real flaws, such as I was dissatisfied with this'' or It’s not a good fit for this kind of person,’’ and then follow up with ``However, if you use it in 〇〇, there will be no problem.’’ By knowing the shortcomings in advance, readers can be convinced of the purchase.

Naturally Clicked Buttons and Microcopy

Simply pasting a link at the end of an article is not enough. Significantly improve your click-through rate by placing microcopy around the button with specific benefits and exclusivity, such as Try it now for free for the first 30 days'' and 3 days left until the campaign ends’’ instead of ``Click here for the official website.''