When you think of increasing access to your blog, many people think of Google Search (SEO) or X (Twitter), but did you know that Pinterest is also a powerful tool to attract customers to your blog? In this article, we will explain how to use Pinterest to dramatically increase your blog’s traffic.
Pinterest is not a “SNS” but a “search engine”
Many people mistakenly think that Pinterest is an image sharing SNS, but in reality it is an “image search engine (visual discovery engine).” Users use it to find information such as “dinner recipes,” “interior design ideas,” and “travel destinations.” Similar to Google search, you can drive high-quality leads to your site by creating an image (pin) that matches the user’s search intent and linking to your blog post.
3 steps to successfully attract blog traffic from Pinterest
1. Create a business account and verify site ownership
First, convert Pinterest to a business account (it’s free). This will enable you to use the analytics feature that allows you to analyze the number of impressions, clicks, etc. of your pins. Also, by registering your own blog URL and “verifying ownership”, you can increase your credibility with Pinterest and make it easier for your pins to be spread.
2. Creating a vertical image (pin) that is clicked
On Pinterest, portrait images (recommended 2:3 ratio, e.g. 1000px x 1500px), which are optimized for viewing on smartphones, stand out the most.
- Insert text: In addition to the image, include the title and catchphrase of the article in large letters. Since users make instant judgments while scrolling, it is necessary to tell them what the article is about at a glance.
- Create a sense of unity: Try to create a design that has a sense of unity, such as fonts and color schemes, that conveys the uniqueness of your account (blog).
3. Setting the title and description with SEO in mind
When posting a Pin, be sure to enter not only the image but also the title and description. By naturally including keywords that users are likely to search for (e.g., “How to make money blogging,” “Side hustle beginners,” etc.), your site will be more likely to appear at the top of Pinterest’s search results.
Summary
Compared to SEO, Pinterest has the characteristic that even new blogs with weak domain power can easily see results relatively quickly. After writing an article, I edit the featured image a little and post it on Pinterest. By just continuing this effort, you can build a powerful source of access that is independent of search engines. Please get started today.