With the full-scale rollout of AI Overview (formerly SGE), which displays generated AI answers at the top of Google search results, traditional SEO strategies are at a fundamental turning point. Superficial summary articles and definition explanation pages for search queries are completed on the search results screen (zero-click search) due to AI, and traffic to websites is drastically reduced.
We will analyze specific counter strategies for media and owned media to survive in this turbulent search market.
The watershed between content that will be weeded out and content that will survive
What AI is good at is summarizing and systematizing existing information scattered on the web. Therefore, general concept explanation content such as “What is 〇〇? Explaining its meaning and how to use it” will be absorbed by the AI answer panel in the future and will no longer generate traffic.
On the other hand, content that cannot be generated by AI will still be in high demand.
- Primary data based on actual device verification and in-house experiments: “Change in battery life measured after 100 hours of actual use”
- Fresh subjectivity and experiences: “A raw log of three failures and internal adjustments that we actually faced in an implementation project.”
- Original coverage and interviews with experts: The real thoughts and background of decision-making that cannot be found on the internet
Technical requirements to be selected as a reference source (snippet) for AI Overview
The AI Overview answer panel provides a link card to the website on which the answer was based. In order for your site to be included here, the following optimizations are essential.
- Clear conclusion-first syntax: Use a syntax that states a clear conclusion to the question in the first two or three lines immediately below the heading.
- Full implementation of structured data: Accurately mark up FAQ structured data and Article structured data to minimize the burden on crawlers to interpret the information.
- Objective presentation of evidence for claims: Specify statistical data and source links, and create a structure that makes it easy for AI to check facts.
Breaking away from PV dependence and developing “designated search”
Given the decline in search traffic, it is necessary to shift from a model of building a business through SEO alone to establishing “brand recall” by combining e-mail newsletters, official LINE, YouTube, podcasts, etc. The ultimate SEO strategy in the AI era is to become searchable by media name or sender name'' rather than searchable by keyword’'.